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#1
Easy
Mortgage Software
is Vital For Efficient
Loan Officer Marketing:
Is your mortgage software easy?
Arguably the most important aspect of any
mortgage software is how easy it is.
Your mortgage software should work for you,
not the other way around. For example,
when calculating an FHA loan, your mortgage
software should calculate the loan amount
and down payment correctly based on current
FHA guidelines and the maximum loan limit
for your area instead of asking you for the
down payment. However, it should still
allow you to include sales prices that
exceed the maximum loan limit, calculating
the required down payment for you.
This would allow you
to take full advantage of 3.5% to low down
payment requirements.
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#2 Easy
Mortgage Open House
Flyer Software
With little effort required from you, an
easy mortgage software program will
accurately calculate all criteria for any
mortgage loan type including your closing costs and APR.
Your mortgage software should then
simultaneously display a broad range of loan
types that cater to a broad range of
borrowers. Your mortgage marketing
material and
mortgage marketing flyers
will "hit home" with more potential
customers.
Once your closing costs and financing are
setup once, although you can edit them any
time, you simply change the sales price for
automatic re-calculations. Using accurate
and easy mortgage software in your mortgage
marketing will deliver your services to more
clients with less time and effort required
by you.
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#3 Time Saving
Loan Origination
Software:
Does your mortgage software save you time?
If not, why use it in your loan officer and mortgage
broker marketing? Finding a good mortgage
software program can make a huge difference
in the time you spend with
mortgage
marketing. For example, a good
mortgage software program should allow you
to create your own loan comparisons with up
to 5 loan options per comparison. Then, save
your comparisons as templates allowing you
to quickly re-load them with different sales
prices and tax amounts. You should
only need to change the sales price and
taxes once. Your
mortgage software
should then re-calculate all loan
options
within your saved comparison, including
closing costs and APR using current industry
guidelines and automatically
import your re-calculated financing into
your new loan comparison worksheet or
mortgage flyer. That's it -
ready for the next mortgage marketing piece.
How about interest rates? We all know
how to determine a rate after entering
borrowers into a variety of systems.
But, how about your
mortgage marketing?
Creating marketing pieces before
you have a
borrower can be time consuming.
None of us enjoy thumbing through rate
sheets. A good
mortgage marketing
software program will provide you daily
updated interest rates that are also
editable. Then,
automatically use the day's current rates
when calculating your chosen loan type - a
huge time saver.
#4 Accuracy with Free
Mortgage Marketing Updates:
Does your mortgage software provide you free
industry updates and free mortgage marketing
enhancements? A good mortgage software
program will automatically deliver all new
software versions to your computer at no
charge to you. For example, upon
simply opening your mortgage software, a
message displays letting you know an
enhancement is available. Just by
clicking you should receive the new update
without ever having to pay more money.
This is important to ensure your
real estate
marketing is always accurate. Let's
say FHA changes MIP or down payment
calculations. The publisher of your
mortgage software is on the ball and
delivers updates that not only effect future
mortgage marketing, but that also automatically
update all of your previously saved
loan officer marketing.
A mortgage software program that provides
you free mortgage marketing enhancements
will help you make more money.
#5
Loan Officer Marketing Software Access and Administration:
Do you find yourself working in different
locations? Of course you do.
Depending on the day and time, you'll find
yourself working at your office, your home
or on your laptop. The effectiveness
of your mortgage marketing can be greatly
determined simply by the convenience and
accessibility of your mortgage software.
A good mortgage software allows you to
download and install anywhere simultaneously
with no added cost. This means no
matter where you are, you have an
installation waiting for you. Further,
a good mortgage software will deliver all of
your referral partner profiles you setup
using one computer, to all other locations
for efficient
Realtor marketing.
Let's say, while at your office you add 20
new real estate agents including photos,
logos and contact information. Over
the weekend while working from your home
computer, one click synchronizes your client
database and automatically imports to your
home computer all images you added while at
the office - a huge time saver. Sound
web based? It is and it isn't. A
good mortgage software is actually the best
of both worlds, web based and stand alone.
For example, with the scenario above, but on
your laptop, after retrieving your real
estate agent profiles you setup while at
your office, you can unplug your laptop from
the internet and use your mortgage software
without an internet connection, still
having access to all referral partner
profiles. This gives you the ability
to use a variety of powerful applications
such as qualification tools and refinance
analysis while in a real estate office or
from your clients coffee table with no
internet connection. Sound
complicated? It is for the mortgage
software publisher, but not for you.
In fact, a good real estate marketing, loan
officer marketing and mortgage software is
seamless to the mortgage professional, but
takes full advantage of the benefits of web
delivery plus provides the convenience of
stand alone with no internet needed. This
provides easy and powerful loan officer
tools.
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